Whether you’re trying to engage clients, customers, donors or community members, tailoring your message in a way that is aligned with your brand and speaks directly to your target audience is key.
Strategic Messaging
Niche Marketing
Fundraising
For example, while many nonprofits are looking to engage their donors in December as part of their year-end campaigns, I crafted a specific message for the community of the Caribbean Cultural Center African Diaspora Institute. As an arts and culture nonprofit dedicated to advancing racial and social justice for African descendants, I knew the organization needed to capture the spirit of what the season means for its community while being anchored in its mission.
I led the Zawadi: Gifts for Our Children campaign, crafting the copy, using data to advise on a SMART goal, created and executed a communications plan that included email campaigns, social media & ambassador outreach
Sample Messaging Overview
Zawadi: Gifts for Our Children
Zawadi, a Swahili word for gift, is CCCADI’s December 2022 campaign. Launching on Giving Tuesday (11/30/22) and running throughout the month of December, this campaign seeks to inspire the CCCADI community to embody the purpose of Zawadi. We’re reminded during this time of year, through the tradition of Kwanzaa that Zawadi symbolizes parents’ commitment to their children.
Throughout the month, we call on the CCCADI community to embrace the spirit of giving and fulfill its commitment to our Diasporic family's youth and to its future generations by making a gift to the organization. As an institution dedicated to advancing the cultural equity, and racial and social justice of African descendant communities, gifts to CCCADI support our efforts to create a space where our youth can reclaim and reaffirm their identity and heritage.
Through programs like
Sou Sou! Saturdays and
Youth Pathways: For the Culture, we provide a foundation for children of all ages to explore cultures of the African Diaspora, what binds us together, and the importance of rewriting a history that has falsely told our children that they come from nothing as they’ve attempted to erase our contributions to global civilization.
Fulfill your commitment to our Diaspora’s children by ensuring that the spaces that empower them continue to exist. Make a gift to CCCADI before December 31, 2022 and help us reach our goal of $15,000.
